Giving USA 2025 Is Out: Charitable Giving Topped $592B in 2024

Americans gave $592.5 billion to charity last year, according to the industry’s most comprehensive study. That’s the second-highest total ever recorded, with giving up 6.3% overall.

This year’s Giving USA report points to a hopeful trend: fewer people are giving, but those who give are donating more - and giving with greater intention and strategy. That includes significant growth in donor-advised funds (DAFs) and strategic, long-term planning.

Read on for Daffodil’s takeaways from this year’s data.

What This Means for Donor-Advised Funds

• Giving to public-society benefit organizations (which includes DAF sponsoring organizations) neared 10% of all giving - a major share of all charitable giving. In total, Americans gave $66.84 billion, almost a 20% increase from 2023, to benefit organizations.

• DAF donors are planners, responding to strategy and purpose. Alignment, clarity, and trust matter more than ever. Read more about how intentional donors are giving with impact.

How Individual Americans are Donating

• Individual donors gave $392B, up over 8% from 2023, driven by stock market gains and high-value asset giving.

• The total number of donors continues to shrink. We're seeing fewer donors with bigger gifts, making donor stewardship and communication strategies critical.

What Advisors & Institutional Leaders Should Watch

DAFs remain a preferred vehicle for flexible, tax-smart giving, especially for non-cash assets and multi-year strategies.

Donors, advisors, and nonprofit leaders must all ask: How are we helping donors act with intention and impact over time?

At Daffodil, we believe the future of giving is based on transparency and impact. This report offers confidence that strategic giving is growing, and the infrastructure around it must grow too.

Ready to bring impact visibility to your giving? Create your Giving Fund here to match with new causes and see the transformative impact of your support.

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